It’s no secret that the internet has changed our world in ways unimaginable. The face of advertising will never be the same, and word-of-mouth can now be altered by font sizes and character count. Franchises and small businesses are no exception to those who benefit from the boom. Whether a cleaning franchise or food franchise, many are finding success through social networking.
Many cleaning franchise managers get the word out about their services in their local communities through networks like Facebook and Twitter; but they’re not the only ones. According to a 2010 market research survey, nearly 75% of franchise businesses are now using social media. And it’s working--Sixty-nine percent of consumers said they’re more likely to visit a local business if it offers information on a social networking platform.
Because of the large amount of internet users, and benefits, experts advise franchisees to get in the game as soon as possible. The sooner managers do this, the sooner their audiences will expand, which is the very purpose of social media. Franchisees like Jani-King cleaning franchise members who have an honest motive can spread information about their company, communicate with customers, answer questions, and deliver messages. It’s important, however, not to stray from the company brand. Maintaining the look and language of social media interactions is crucial to maintaining recognition. Also, pay attention to what others post. Feedback is great, but look out for negative feedback, or anyone who may attempt to tarnish your brand. Especially be attentive to inappropriate or offensive posts.
Many Jani-King franchisees have boosted business with social media. Partnering with the global leader in commercial cleaning doesn’t hurt either. Starting a cleaning franchise with Jani-King means you’ll become a part of the growing $100 billion commercial cleaning industry. It also means that you’ll be provided with all the education and support you’ll need, including marketing support. Exploring franchise opportunities with Jani-King could win you back the control of your work, and your life.
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