Terry Bradshaw Opens the Door for Jani-King
Jani-King, International, Inc. and NFL great Terry Bradshaw have teamed up to kickoff Jani-King’s new advertising campaign.
The campaign is called, “Open the Door to Clean” and it was created to help decision makers understand that Jani-King is capable of cleaning any type of office, building or professional environment.
“Hospitals, hotels, banks, stadiums and more,” says President Jerry Crawford. “We can clean just about any type of commercial office or building,” Crawford adds.
The campaign combines a series of print ads for select trade media in the healthcare, hospitality and education industries as well as television spots for use in Jani-King’s regional markets.
“The campaign supports our regional markets by giving us flexible messages that we can tailor to each area,” says Rick Robinson, president and co-owner, Jani-King Southwest and member of Jani-King’s advertising committee.
The creative taps into Bradshaw’s offbeat sense of humor. One of the ads created specifically for the health care industry shows Bradshaw standing in front of a closed hospital door, snapping a latex glove onto his hand.
The copy says, “No matter what type of healthcare is behind your door, Jani-King cleans it. From hospitals and surgery centers to long-term care facilities and clinics, quality cleaning by skilled professionals is just a phone call away. Open your door to Jani-King. The King of Clean.”
Similar ads have been developed for decision makers in the hospitality and education industries as well as for the general business community. Jani-King’s campaign launches May 1.