King of the Garden Jani-King to be The Official Cleaning Company of ‘World’s Most Famous Arena’
Jani-King International is excited to announce its latest partnership as the “Official Cleaning Company of Madison Square Garden.” As an official partner of Madison Square Garden, Jani-King will increase its marketing strategy through on-site promotions and advertising, a regional media buy and global recognition of the MSG brand.
“This partnership reflects our growth as an organization and will compliment our efforts in signing larger accounts, including sports and entertainment venues,” said Jerry Crawford, President of Jani-King International, Inc. “There is not a more recognized arena in the world than Madison Square Garden and we are proud to be associated with this venue.”
As the Official Cleaning Company of Madison Square Garden, Jani-King will integrate its services into several properties of the Cablevision family, the parent company of Madison Square Garden. Jani-King will also receive regional television advertising as well as the opportunity to use the MSG name, logo and likeness globally.
In addition, Jani-King will have its logo and official partner designation displayed no less than 60 times per day on giant, outdoor electronic marquees on 7th and 8th Avenue in Times Square located in Manhattan, New York, one of the busiest metropolitan areas in the world with thousands of people passing by daily. Jani-King will also have signage on nearly 100 trash cans located inside Madison Square Garden.
“Having the Jani-King name appear in so many locations throughout Madison Square Garden generates tremendous exposure for the Jani-King brand,” said Crawford. “We’ll also have exposure at Knicks basketball games, Rangers hockey games, concerts and every other event hosted at Madison Square Garden.”