Jani-King Strikes National Exposure
Jani-King International and Jani-King of Reno were proud to be a part of the 2012 Bowling’s U.S. Women’s Open Finals. Through Jani-King’s partnership with the Bowling Proprietor’s Association of America (BPAA), Jani-King was at the forefront of the tournament exposure. Jani-King’s logo could be seen throughout the television coverage on the arm of the pin sweep and the ball return machine. Jani-King also ran several commercials during the national broadcast of the event on ESPN2.
Jani-King continues to be the only cleaning service provider selected by the BPAA board as a “Smart Buy” vendor. The association markets and campaigns to the thousands of bowling center owners across the country to use smart buy vendors to be more successful, and profitable, in running their business.
In addition to bowling centers around the country, Jani-King franchisees provide cleaning services to customers in nearly every industry including healthcare, hospitality, education, sports, manufacturing, retail, restaurant and more.
About The Event
For the second consecutive year, professional sports history was broken as Bowling’s U.S. Women’s Open finals dominated headlines by heading outdoors under the iconic Reno Arch. Overall, the event returned more than 1 billion media impressions.
Media exposure for Bowling’s US Women’s Open tournament ranged from broadcast, print and online media, scoring national placements in the Associated Press (two stories), photo event coverage in USA Today, Yahoo! and Yahoo Sports!, Los Angeles Times, The New York Times and NYTimes.com, Sports Illustrated, and many more.