World renowned soccer icon, Zico (Arthur Antunes Coimbra), joined the Jani-King of Brazil team as their distinguished guest at the country’s biggest franchise trade show last month. Zico was happy to accept Jani-King’s invitation to participate at the event because two of Zico’s daughter-in-laws are franchisees in Brazil.
Zico is a Brazilian coach and former footballer. Often compared to Pelé, he was a creative player, gifted with excellent technical ability and vision, and he is considered one of the most skilled finishers and best passers ever. Arguably the world’s best player of the late 1970s and early 80s, he is regarded as one of the best playmakers and free kick specialists of all time, able to bend the ball in all directions.
In 1999, Zico came eighth in the FIFA Player of the Century grand jury vote, and in 2004 was named in the FIFA 100 list of the world’s greatest living players. According to Pelé, generally considered the best player ever, “throughout the years, the one player that came closest to me was Zico”.
The 20th edition
of the trade show took place in Sao Paolo on June 24 to 27 at the Expo Center Norte. ABF Franchising Expo is Latin America’s biggest and best franchising fair. The event offered the public exposure to investment opportunities in franchising in almost all sectors of the Brazilian economy.
“The crowd around our booth was overwhelming and Zico was asked to give a presentation while at the show,” said Chris Rojas, Regional Director for Jani-King of Brazil. “When he was asked by the president of the ABF to be a speaker, he mentioned that he has a long term business relationship with Jani-King and we were well received because of that relationship.”
“When [Zico] was asked by the president of the ABF to be a speaker, he mentioned that he has a long term business relationship with Jani-King.” – Chris Rojas Regional Director, Jani-King of Brazil
In addition to Zico being a hit with the audience, Jani-King of Brazil put on a first-rate display and had many representatives on-hand to talk to potential franchisees about the Jani-King program. Thank you to Zico and to all Jani-King representatives who participated in the show to make it a fabulous event for potential franchisees!