Commercial Cleaning Franchise Owners Offer Advice for Business Growth
This month’s Crown Club winners are determined to keep growing and earn the top spot as Crown Club winners of the year, something they’ve nearly grabbed the last two years. In both 2017 and 2018, Frank and Jackie Falacara have had exceptional success signing new accounts and have finished as the second leading franchise in Jani-King’s annual Crown Club contest. With a solid start so far, 2019 may just be their best year yet. “Frank and Jackie have been a success because of how they treat their customers and their continuous thirst to learn more,” praises Greg Boone, Regional Director for Jani-King of Raleigh-Durham.
“They always go the extra mile to ensure customer satisfaction, and in doing this they create an atmosphere of success and determination to grow their business.”
According to Jackie, there are several ways to earn extra work and grow your Jani-King business;
1. Gain your customer’s confidence. That way, they feel like you truly have their best interest at heart, and that you are not just there to nickel and dime them.
2. How do you do #1? Communicate with them often. If it is too often, they will let you know. LISTEN to what they have to say.
3. From time to time, we have even offered options (that we do not do) such as brighter paint for a livelier appearance, or brighter light bulbs ~ poor lighting tends to make people equate the room with a lack of cleanliness which may not be the case at all. Again, convincing your customer that you have their best interest at heart.
4. Tell your customers you offer a service BEFORE they need it, so they know it’s available to them. i.e., approach them in October and let them know you can do carpet cleaning … they may need it after the upcoming holiday parties.
5. The same goes for stripping and waxing floors. If you know they have an important meeting coming up (and you will only know this if you stay in touch with them,) offer this service so the floors can present the best possible appearance for their guests.
6. When you walk the building, treat it as your own. What changes would you make? Your main goal should be to make your customer happy with the service they are receiving without making them have to work hard for it.