Jani‑King’s partnership with the Association of Professional Tour Caddies (APTC) has flourished for nine successful years since its inception as a pilot program with just 12 caddies. Today, more than 155 caddies proudly carry the iconic Jani‑King Towel on the PGA Tour. It has become a ubiquitous sight, with anywhere from 65 to 110 towels gracing the hands of caddies each week, from the tee boxes to the fairways, greens, and the bustling practice range.

The Jani‑King Towel’s triumphs on the PGA Tour have grown significantly since its first victory, which accompanied Brett Waldman at the 2016 Valero Texas Open. Since then, it has been a part of more than 135 victories, including four major championships. The towel’s presence during these significant moments has garnered immense exposure on TV and digital media, contributing to its widespread recognition.

Mike Biggs, Jani‑King’s Senior VP of Sports Partnerships & Global Market Development, acknowledges the organic exposure the towel has received and its immeasurable impact on their brand. While it’s challenging to quantify the direct ROI on cleaning contracts and franchises, the towel has become a much‑talked-about item among regional franchisors, customers, and golfers of all levels. Despite not being available for sale, the demand for the Jani‑King Towel remains high, with numerous inquiries on where to acquire one pouring in regularly. Its popularity stands as a testament to Jani‑King’s commitment to supporting PGA Tour caddies through their invaluable partnership.